Omni-Channel Solutions for the Retail Industry

Omni-Channel Solutions for the Retail Industry

In today’s world where it is getting increasingly difficult to gain new customers and retain existing customers, it is inevitable that businesses must interact with their customers through multiple channels in order to create a difference in this competition. This is especially important in the retail sector where customer expectations are considerably high. Retailers are trying to provide the personalized experience their customers demand in a consistent and complete way across all channels, while increasing their growth rates. In the retail sector, where return on investment (ROI) plays a significant role, businesses need to turn to a fast, easy-to-install, manageable and cost-effective solution by keeping up with the digital age in order to meet customer needs as well as to receive and even multiply a return on their investments.

And this is exactly where SAP Commerce Cloud comes to the rescue of businesses, especially those in the retail sector. SAP Commerce Cloud, which customizes digital commerce applications according to industries, provides a great deal of expertise and cost advantage with the pre-built sector-specific features of its solutions. Now let’s take a look at what SAP Commerce Cloud, 

formerly known as SAP Hybris is, and how it meets your digital commerce needs.SAP Commerce Cloud, which was developed for businesses that want to compete in multi-channelled and different markets, is a combination of omni-channel (multi-channel) technology products that strengthen customer interaction by providing more services and digital content to every contact point between organizations and their customers. This solution provides a single platform for managing content, customer interactions and orders across all your channels and points of contacts, and increasing your income and growth. In other words, it allows you to easily manage all your channels through a single infrastructure

The Advantages SAP Commerce Cloud offers especially for the retail sector

It enables your business to grow by ensuring multi-channel management from a single point. Gaining competitive advantage over single-channel retailers in a constantly evolving and changing business environment requires the ability to integrate existing channels into a single platform and add new contact points to this platform as they emerge. Within this scope, SAP Commerce Cloud enables you to create online, social, mobile, call centre and in-store contextual experiences across all contact points. In addition, since entering new markets and opening new stores mean high costs and investment risks; SAP Commerce Cloud enables retailers to provide multiple online stores, mobile websites and customer service for different countries, segments and brands on a single platform.

It allows you to easily meet changing customer needs from any channel.    According to the Forrester Consulting 2017 Survey, 63% of the customers are more willing to work with companies that offer better customer experiences. No matter which channel your current or potential customers decide to use to purchase, they expect the same quality of service, interaction, transaction and personalized service whenever and wherever they interact with you on any channel they like. In this context, the cloud-based SAP Commerce Cloud solution provides you with the agility you need to create differentiated customer experiences on a single platform. Therefore, you can provide your customers with uninterrupted service of the same quality through each channel, and you can also quickly test and renew different customer experiences within your business. 

It multiplies your return on investment (ROI) with high cost advantage. SAP Commerce Cloud increases the consistency of your content, streamlines your workflows, and reduces your operating costs by centralizing your commerce management operations. By improving productivity in all of your business processes through pre-built integrations, it increases the average order value (AOV), increases transformation and value rates, reduces cost and risk of customization with pre-built, industry-specific capabilities, allows the productivity of Marketing / E-commerce teams to enhance, and increases your investment income by providing income growth through digital channels. A recent Forrester Total Economic Impact study shows that SAP Hybris Commerce Cloud enables a multi-channelled business to reach 307% ROI. Forrester states in this report that a US$ 1 billion company will have the following advantages when they invest in SAP Hybris Commerce Cloud:

307% ROI, less than one year payback period, improved customer experience and loyalty. 

Grow Your Business with SAP Commerce Cloud. In today’s world where the importance of digitalization is ever-increasing, keeping up with the market’s pace and even being one step ahead of competitors is very important for the retail sector. With SAP Commerce Cloud, it is possible to interact with your customers through all channels, increase the efficiency in your commerce management, and manage your multi-channel content from a single platform with a fast and cost-effective launch. Catch up with the market’s pace without being constrained by your commerce platform and deliver a personalized customer experience on every digital channel with SAP Commerce Cloud that will easily adapt to your needs.

A Single Solution for the Turkish Retail Market: Meet Inomera SAP Commerce Cloud. Inomera SAP Hybris provides organizations with the capabilities to respond to the changing customer behaviour and manage their digital transformations through multi-channelled commerce. Deliver a consistent experience to your customers at all contact points, including web, mobile, call centre and stores on a single platform.

Digitalise all commerce channels and offer consumers an uninterrupted experience with our omni-channel solution to unify experience on increasingly multi-channel consumer journeys. Quickly enter new segments, markets and regions with a multi-language and multi-currency e-commerce website that is suitable for sales abroad. Carry out many omni-channel scenarios, such as pick-up from the store, online ordering from the store, return at the store, kiosks with the help of location technology, or digital information centres on smartphones.

Connect all your channels with a mobile application that allows for many store scenarios. Enhance customer loyalty while increasing your incomes.

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