Need

Fizy has an impressive amount of content that needs to be managed successfully, often divided into playlists. Therefore, Fizy needs to target the right audience at the right time and introduce the right content in order to increase the number of active users. For this reason, Fizy has decided to use Netmera's customer loyalty expertise to achieve its two main goals.

To increase the number of active users of its applications by introducing the relevant music list.

To increase customer loyalty with the right targeting strategy.

Why Netmera

The diversified notification sending options of Netmera encourage users to open notifications. Netmera, which can divide the users into the right segments and reach the users at the right time with the right targeting, increases user loyalty by sending the relevant notification to the relevant user. In addition to these, with its ability to make active analysis and reporting, it can monitor user movements simultaneously.

Benefits

Using Netmera's targeted push notifications, and with the correct segmentation and targeting strategy, Fizy was able to grab the attention of its users more than ever and also experienced the Netmera Engagement Analytics capability.

Fizy now uses Netmera as an integral part of application communication during concerts, weekends, or any special event, creating a vibrant community of young users.