About

Kahve Dünyası helps customers to purchase coffee products and access special offers with its iOS and Android apps. With 195 stores Coffee World, one of Turkey's largest coffee chain, offers the following features in the application:

Ability to collect Core Points with every purchase.

Ability to collect 6 stamps on orders and receive 1 free stamp.

Special offers and promotions.

Physical store referrals.

Turkey's first remote ordering system coffee "Get Ready".

Need

To increase customer acquisition among users who download the application. Only 17% of customers were logging in within the first 5 minutes.

To increase the conversion rate among customers who were previous users of the app but have stopped using the app anymore.

Downloading the app and re-engaging with customers who signed in but did not shop within a week.

Increasing income by selling chocolate to customers who have already bought coffee.

Increasing customer interaction and click rates with targeted communication strategies.

Why Netmera

Kahve Dünyası was able to send push notifications to customers who downloaded the application but did not log in within 5 minutes by setting up the automatic push mechanism on Netmera's Mobile Interaction Platform panel.

Using push notifications for communication strategy based on the "We Miss You" concept has been created for former customers who have not purchased anything in the last two months.

Kahve Dünyası used Netmera's automatic push notification mechanism to send instant notifications to customers who downloaded the app and signed in but did not shop within a week.

Kahve Dünyası used Netmera's automatic push notification mechanism to send instant notifications to 983 customers who bought coffee but did not try the delicious chocolate of Kahve Dünyası.

Kahve Dünyası has developed a special communication campaign targeting Android users to celebrate the holidays using Netmera's Banner Push Notification feature.

Benefits

Kahve Dünyası achieved 24% more login completions among 84% of users who downloaded the app but did not log in within the first 5 minutes. This increased the sign-in transaction rate and therefore doubled the new customer acquisition.

Kahve Dünyası achieved a successful conversion rate with communication-based on the concept of "We Miss You". 80% of users who received the push notification were converted into purchasing customers. This led to a significant increase in sales.

Kahve Dünyası achieved a strong return on investment with its automatic notification strategy. 44% of customers who downloaded the app, logged in, and received the push notification turned into customers who re-engaged and purchased.

Kahve Dünyası reached customers who purchased 20 new chocolates by sending segmented push notifications. This resulted in a 1.7x increase in revenue due to new engaging customers.

Kahve Dünyası saw a 4% increase over the previous click-through rate comparison. This resulted in a 1.13x increase in conversion rates.