About
Karaca, founded in 1973, is the leading brand of its sector in the kitchen, tableware and home textile categories. Approximately over 260 stores in Turkey with over 2,500 points of sale and merchandising operate in 16 different countries. Karaca Group has more than 10 years of e-commerce experience with Karaca, Karaca Home, Emsan, Jumbo, and Cookplus.
Need
Aiming to grow e-commerce at the same rate as export, retailing, and retail, Karaca took the first step to achieve this goal by changing e-commerce infrastructures. SAP Hybris was chosen for a solution with strong system infrastructure that appeals to the globe.
Why SAP
The main reason for Karaca to progress with Hybris in this project was that the SAP Hybris solution offers site options in different languages and can work with different currencies. The ability to operate 5 different sites with a single module of SAP Hybris enabled them to save both cost and time.
Neden İnomera
Hybris seçimi kadar partner seçimi de önemli. SAP’nin ve İnomera’nın birlikte yürüttüğü taksitli lisans ve projelendirme süreci ile İnomera’nın e-ticaret sektöründeki 20 yılı aşkın deneyimi, İnomera’nın tercih edilmesinin önemli sebeplerinden. Yükselen ve dijitalleşen e-ticaret trendini İnomera’nın CRM sistemi Netmera ile birleştirmek de marka için avantaj sağladı.
Producing fast and effective solutions during the project operation process, completing the project in a short period of 6 months, ensuring that customers can continue their transactions safely with Hybris and that no data loss is experienced, the project process is continued and completed positively for both parties.
Benefits
Within the scope of e-commerce, Karaca's conversion rates doubled in the first week. In this context, an increase was observed in the number of orders. It has been ensured that 5 different sites can be managed from a single platform without any problem, with time and cost savings.
